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Agartala	Agra	Ahmedabad
Ahmednagar	Aizawl	Ajmer
Akola	Alibag	Aligarh
Allahabad	Alleppey	Almora
Alwar	Ambala	Amravati
Amritsar	Amroha	Anand
Anandpur-Sahib	Ankleshwar	Arpora
Aryankavu	Aurangabad	Auroville
Ayodhya	Badlapur	Balipara
Ballabgarh	Bangalore	Bareilly
Belgaum	Bellary	Bhangar
Bharatpur	Bharuch	Bhavnagar
Bhawanipatna	Bhilai	Bhopal
Bhubaneswar	Bhuj-Rudramata	Bicholim
Bijapur	Bijnor	Bikaner
Bodh Gaya	Bokaro Steel City	Brahmapur
Bundi	Calicut Kozhikode	Cannanore
Chandannagore	Chandausi	Chandigarh
Chandipur	Changanacherry	Chengannur
Chennai Madras	Cherthala	Chhatarpur
Chinsurah	Chitradurga	Chittoor
Cochin Kochi	Coimbatore	Cuddalore
Cuttack	Darjiling	Dehra Dun
Delhi	Dewas	Dhanbad
Dharamsala	Dindigul	Dungarpur
Durgapur	Elamanchili	Ernakulam
Erode	Faridabad	Gandhinagar
Gangtok	Gauhati	Ghaziabad
Gobindgarh	Gorakhpur	Greater Noida
Guntur	Gurgaon	Guruvayur
Gwalior	Haridwar	Hazaribag
Hisar	Hosur	Howrah
Hubli	Hyderabad	Igatpuri
Imphal	Indore	Itanagar
Jabalpur	Jaipur	Jaisalmer
Jalandhar	Jamnagar	Jamshedpur
Jodhpur	Kakinada	Kaladi
Kalimpong	Kalpetta	Kalyan
Kanchipuram	Kannur	Kanpur
Kanyakumari	Kapadvanj	Karauli
Karnal	Karur	Karwar
Kashmir	Kassar	Kausani
Khajuraho	Kharagpur	Kishangarh
Kodaikanal	Kolhapur	Kolkata Calcutta
Kollam	Komarapalayam	Kootanad
Kota	Kothamangalam	Kottakkal
Kottayam	Kovilpatti	Kullu
Kumaon	Kumbakonam	Kumta
Lonavala	Lovedale	Lucknow
Ludhiana	Madurai	Mahe
Mamallapuram Mahabalipuram	Manali	Mangalore
Manjeri	Mardol	Margao
Matheran	Mathura	Meerut
Moradabad	Morbi	Mumbai Bombay
Munnar	Mussoorie	Mysore
Nabha	Nadiad	Nagaur
Nagpur	Nainital	Narendranagar
Nasik	Navsari	Nawalgarh
Nellore	Noida	Ooty
Panaji	Panchgani	Panchkula
Panipat	Panvel	Patiala
Patna	Pattambi	Perumbavoor
Phagwara	Pilani	Ponda
Porbandar	Pune	Puri
Pushkar	Raipur	Rajapalayam
Rajkot	Rajpipla	Ramanathapuram
Ranchi	Ratnagiri	Rishikesh
Roorkee	Saharanpur	Salem
Sanawar	Sangli	Satara
Satna	Sawai Madhopur	Secunderabad
Shillong	Shimla	Sidhi
Sirsa	Sivakasi	Solan
Solapur	Sonepat	Srinagar
Sullia	Surat	Surendranagar
Tezpur	Thalassery Tellicherry	Thane
Thanjavur	Thekkadi	Thiruvalla
Thiruvananthapuram Trivandrum	Thrissur	Tiruchirappalli
Tirumala	Tirunelveli	Tirupati
Tiruppur	Tirur	Trichur
Tumkur	Tuticorin	Udaipur
Udupi	Ulhasnagar	Vadodara
Valsad	Varanasi	Vellore
Vijayawada	Virudunagar	Visakhapatnam
Vrindavan	Warangal	Yamunanagar
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» Are your SEO efforts going to waste?

Are your SEO efforts going to waste? by: Derek Croote

Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn’t appeal to visitors or function properly. Your potential customer will be turned off if your site lacks trustworthiness, an eye pleasing color scheme and easy to use navigation. Why lose visitors and possible sales because of a small design flaw or unappealing color scheme? Those visitors could have resulted in sales if those small imperfections were fixed.

As I arrive from your high position in the search engines looking for your product, I want to be able to trust the company I am buying from. People are very leery with making purchases on the Internet, and even more so from sites they don’t know a great deal about. You want to gain trust from the visitor with guarantees, a professional design and color scheme, testimonials and by any other way. If your site doesn’t boast its trustworthiness and make me feel secure, do you think I will purchase your product? No. Visitors are especially leery when they are required to give credit card information. Make them feel protected, boast about your privacy policy, encrypted servers and whatever else you have set up. Be enthusiastic about your site’s security.

I need to be able to find what I want and navigate to where I need to go FAST after I arrive at your site via the search engines. Some visitors get lost and frustrated with poor navigation and will leave your site without a second thought. Do not leave your visitor with a bad taste in their mouth! Allow them to flow through your site with ease and comfort. If your navigation is confusing your potential customer will likely leave and travel to one of the other three billion web sites on the Internet. Speed is also a factor in navigation. Visitors don’t want to sit there for twenty or thirty seconds while your page loads. Don’t make them wait. Cut down on the size of your pages and graphics.

The colors you choose for your site also impact on whether the visitor will make a purchase. A color scheme that hurts the eye will turn visitors off which will lead to lost sales. Visitors may also question how accountable your site is. You cannot have a black background with white, yellow or neon green text. It hurts the eyes. Color schemes such as that scare visitors away. With professional colors visitors will likely feel more secure and relaxed while surfing your site, which will lead to more sales.

A top position in the search engines can provide huge amounts of sales, if your site can be trusted and appeal to visitors. With a defective design and color scheme, slow loading pages or lack of trustworthiness all of the time spent performing SEO could go to waste. So get out, fix those flaws and discover more sales!

About The Author

Derek Croote is a SEO, web design and usability enthusiast. He practices ethical search engine optimization and strives to make sites across the web better for visitors. Derek is the webmaster of the http://www.saratogalakesideacresassociation.org/, a small homeowners association. You can reach him at dcroote@gmail.com.

This article was posted on November 27, 2004